bigroots is the sole custodian of the information collected. bigroots collects information from our users at several different points on our site. We use this information to fulfill your order, send the customer requested product or service information, respond to customers’ service requests, send marketing communications, administer contests, surveys, or sweepstakes customers’ may have entered, and improve the customer experience while on our site. We reserve the right to disclose information about you as required by law, and when we believe that disclosure is necessary to protect our rights and/or comply with a judicial proceeding, court order, or legal process. We may purchase additional data about our customers from third party sources and combine it with the information we have already collected in order to assist us with our marketing activities.
Cookies and Other Technologies
A cookie is a small data text file that our server sends to your computer and that your computer sends back to us each time you visit our website. Cookies are used by the company in order to uniquely identify users, associate user files with orders and to enable the shopping basket. You can disable and/or delete cookies by controlling your browser settings. If you do disable cookies, our site will not recognize you, and you may not have access to all portions of the website.In addition, we and our partners use technologies similar to cookies to analyze trends, administer the website, track users’ movements around the site, and to gather demographic and preferential information about our user base as a whole. We use clear gifs emails to let us know which emails have been opened by recipients. This allows us to gauge the effectiveness of certain communications and the effectiveness of our marketing campaigns. If you would like to opt-out of these emails, please see the Choice/Opt-out Section.We also partner with third parties to display advertising on our website, some of which is based upon your browsing activities and interests. If you wish to not have this information used for the purpose of serving you targeted ads, you may opt-out.
Information Disclosure and Your Choices
Access to Correct/Update/Deactivate or Website Security
If your personal information changes, or if you no longer desire our service, you may correct, update, amend, or request the same by deleting / deactivating from your bigroots account or by contacting us at the address listed in the Contact Information section. We will respond to your request within a reasonable timeframe.